Naivas Supermarket has opened its largest branch in Kisumu County in bid to strengthening market dominance. Retailer’s chief commercial officer Willy Kimani officiated the opening ceremony and said the new store targets millions of shoppers around the Lake region.
“This is our biggest branch in the country. It is located in a spacious building with enough parking slots for customers. We are focusing on customer satisfaction and value for their suppliers to stay steady in the market,” said Kimani.
The opening of a new branch which is the third in the county comes barely a year after they acquired a 24,000 square feet space at the Mega City Mall along the busy Kisumu-Nairobi highway. Its first outlet in Kisumu city is located along Kenyatta Avenue in the central business district.
Banking on strategic location
Naivas Supermarket has 74 branches countrywide. The new branch is banking on its strategic location at the prime Simba Club Hall along the busy Kisumu-Kakamega highway to lure more customers. Simba Club Hall is a few metres from United Mall where Carrefour is set to open its second store in the lakeside city. Stiff competition for the growing middle-class shoppers is anticipated between the two retailers.
“We have learnt from other people’s mistakes. Our objective is to give the best services to clients at affordable prices,” he said.
The new store, he said, has employed more than 170 people, especially locals both directly and indirectly. Items at the new branch include packed food, fresh vegetables and fast-moving consumer goods such as beverages. They also stock clothes and electronics. The food market concept is in line with their strategic mission to extend the modern design series across all major urban centres. Naivas also targets markets in Meru, Homa Bay, Kakamega and Migori counties.
