Deere & Company, the US manufacturer of agricultural, construction and forestry machinery and diesel engines, is expanding its John Deere construction and farming trucks brand into 18 African countries.
John Deere Africa Middle East MD Mr. Jaco Beyers revealed the report and said that the company looks to benefit from a rollout of infrastructure and urbanisation across the continent.
“This expansion provides an opportunity for us to increase our global footprint in the construction industry, as we build upon our existing presence in Africa and deliver our product portfolio under the John Deere brand for the first time to these key markets,” says John Deere Africa Middle East MD Mr. Jaco Beyers.
Certified equipment
The 18 countries included on the list are South Africa, Botswana, Zimbabwe, Swaziland, Namibia, Zambia, Kenya, Uganda, Mozambique, Angola, Malawi, Tanzania, Ethiopia, Egypt, Rwanda, Burundi, South Sudan and Sudan. The company’s equipment line that will set foot in the countries include backhoe loaders, excavators, wheel loaders, motor graders and crawler dozers, will be sold and supported by independent, newly appointed John Deere dealers.
This expansion marks the first time that the John Deere construction products will be sold under the John Deere name in these markets. All John Deere construction equipment will be supported and serviced by certified equipment technicians, who, in turn, will be supported by a network of regional parts distribution centres, including one in Kempton Park, Gauteng. Customers will also have access to the John Deere suite of technology solutions, including JDLinkTM Telematics.
“We have a deep-rooted presence in Africa in the agriculture market, and we know construction customers in these markets are eager for access to the John Deere brand and its many advantages,” said John Deere Africa Middle East construction and forestry sales manager Griffiths Makgate.
